Press Release
Biocompare Launches Streaming Product Videos
BURLINGAME, CA — March 20, 2002 — Biocompare, the online buyer’s guide for life scientists, today announced the launch of its new streaming product videos within its network of life science product websites.
The new streaming videos allow researchers a dynamic way to learn about life science products, new technologies and the detailed features of products, https://biocompare.com/video.asp.
The videos focus primarily on product releases and new technology demonstrations. With this streaming video technology, researchers in the lab are able to learn about new products and technologies by watching and listening to the individuals behind the development of each technology as they explain and describe all aspects of their products and its features — right in their computer’s browser window.
"We are very excited about this technology and what it does for both the suppliers and the scientist in the lab. The ability to articulate the details of new technologies and product features in a dynamic visual format like video is extremely important to suppliers," says Tyler Kay, who has spearheaded and directed the video project for Biocompare. "The response from scientists using the videos has been phenomenal. Seeing and listening to experts who can give them the details and facts about the products that advance their research is key to these scientists."
The convergence of video technology with the Internet allows suppliers the chance to dynamically promote their products to a large target audience for the first time outside of the traditional channels of trade shows and direct visits to research labs.
"With the advent of streaming video and the Internet, it is now possible for companies to access a large yet targeted audience with this very dynamic medium. And for suppliers, the ability to speak directly to tens of thousands of qualified researchers, principal investigators, and purchasing agents at once is what makes this so compelling," said Paul Gatti, President and CEO of Biocompare.
The videos are produced by Biocompare’s video production team and will range in subject matter, while maintaining an emphasis on products, new technologies and industry advances that are relevant to the researcher:
- Product Demos
- Product Manager Interviews
- Executive Interviews
- Trade Show Coverage
Current partners streaming video on Biocompare are: Invitrogen, Motorola, Ambion, Panomics, Caliper, and Union Biometrica.
To find out more about these product videos, Biocompare, or the network of Biocompare websites visit https://www.biocompare.com or use the contact information below.