Dentalcompare Partners With Dentaltown To Offer Product Directory And Editorial To Greater Audience

Dentalcompare, an online buyer's guide for dental professionals, today announced their partnership with Farran Media, parent company of Dentaltown and Hygienetown websites and magazines focused on building interactive dental communities among dental professionals, their colleagues and manufacturers. Farran Media offers dental professionals a unique opportunity to learn and share experiences through free online message board communities and forums, as well as personal referrals, press releases and online continuing education. The partnership would allow Dentaltown and Hygienetown users to access Dentalcompare's unbiased product directory, product reviews and technology spotlights directly from their websites and magazines. 

Matthew McLean, COO, Dentalcompare, commented, "Our alliance with Farran Media demonstrates our commitment to furnish the best possible service to dental professionals. We believe in empowering dental professionals by providing thorough product information and editorial. By expanding our audience to the Dentaltown and Hygienetown visitors, we will be able to help an unprecedented number of dentists make informed purchasing decisions and find the best products for their practice." 

Visitors accessing Dentalcompare product information through Dentaltown or Hygienetown can search and compare products without leaving the respective website. Dentalcompare's unique editorial content will also be searchable directly from the Dentaltown or Hygienetown websites and featured in product spotlights in the corresponding magazines. 

Howard Farran, DDS, MBA, MAGD, Founder and CEO, said, "Our relationship with Dentalcompare underscores Farran Media's efforts to develop synergistic partnerships that enhance our content for the dental community. In this way, dental professionals who use Dentaltown or Hygienetown as their main source of referrals and information can also search and compare dental equipment and services easily through the Dentalcompare product directory. Our audience also benefits from Dentalcompare's in-depth technology spotlights written by dentists on a type of equipment, and unbiased reviews which include "the good, the bad, and the bottom line" for each product. Dentalcompare will truly be a welcome addition to the Dentaltown and Hygienetown websites and magazines." 

About Dentalcompare:

Dentalcompare ( https://www.dentalcompare.com ), a vertical of Biocompare, Inc. and headquartered in South San Francisco, California, is focused on providing the most up-to-date and comprehensive product information for the dental industry. Dentalcompare combines an in-depth knowledge of dental products and new technologies with the power of the Internet to connect suppliers with dental professionals. The website offers a dynamic, relevant, and innovative media-based marketplace for dental information. 

About Farran Media, LLC:

Farran Media, LLC was founded by Howard Farran, DDS, MBA, MAGD in an effort to create interactive communities where manufacturers, dealers and specific industry consumers can come together and share knowledge. The first offering from Farran Media, Dentaltown.com, began in 1999. Today, its online population is more than 67,000 dental professionals and growing. Its partner-publication, Dentaltown Magazine, carries the voice of the online community to 120,000 dentists all across the United States and Canada. Its readers have the opportunity to go back to the Web site and participate in the discussion, or start a topic of their own, otherwise known as Interactive Publishing.

Launched in August 2004, Hygienetown.com is the second interactive property from Farran Media. Currently, the Web site's online population is growing exponentially with more than 11,000 members. In January 2005, Hygienetown Magazine partnered with Trisha O'Hehir, RDH, BS and her publication of 16 years, Perio Reports, a monthly collection of periodontal research summaries. Hygienetown Magazine carries the voice of the online community to 70,000 U.S. hygienists. Each issue educates and invites readers to participate in the discussions involving hygienists in our unique format of Interactive Publishing.